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Product Marketing Manager

drive the success of growth products that will expand the company’s capabilities

type of job


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2 months ago

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job details

role overview

We are hiring an experienced Product Marketing Manager to join our Product team. We have tons to do, building the future of web3, and we need help delivering world class products and experiences that enable the promise of web3 to everyone.

This person will be key in taking Yuga Labs to the next stage as they will drive the success of growth products that will expand the company’s capabilities.

This person will partner closely with cross-functional teams (including Product Management, User Research, Design, Engineering, Production and Data Science) to deliver these experiences and ensure success. To be successful, the candidate must have a combination of strategic vision, strong communication skills, user empathy, collaborative mindset (one team, one dream), executional excellence and a strong interest in web3.


  • Development of the Go To Market (GTM) strategy for growth products/projects and oversee execution
  • Lead best-in-class market assessments through qualitative and quantitative feedback
  • Partner with Product teams to identify and bring innovative products/solutions to market
  • Partner with Product and Production teams to identify long-term opportunities and strategic views of product direction
  • Develop and maintain relationships with external vendors 


  • Experience with product marketing and or product management experience with software products
  • Experience working in a cross-functional capacity within a fast-paced, changing environment
  • Strategic product marketing experience and hands-on tactical execution
  • Ability to be scrappy, think fast, innovative with a growth-oriented mindset
  • Experience in leveraging data to support products in market and guiding GTM strategy

Bonus Points:

  • Startup experience
  • Experience in both early stage and established products
  • Experience in both B2B and B2C product marketing

culture & perks

  • Working with the best-in-class talent creating innovative technologies and bringing the forefront of culture to web3
  • Exposure to innovative technologies in cryptocurrency, blockchain technology, and game development
  • Collaboration with blue chip projects and AAA studios and partners 
  • Great internal growth and development
  • 100% remote 
  • Competitive compensation, benefits, and perks

about us

Yuga Labs is a web3 company exploring big ideas in identity, ownership, utility, and interoperability to push the crypto and NFT space forward. As The Defiant recently said, "The story of Yuga Labs is one where the improbable has become reality in the blink of an eye."

Since debuting with our flagship collection Bored Ape Yacht Club in April 2021, we’ve created new IP for the ape ecosystem (Mutant Ape Yacht Club, Bored Ape Kennel Club), acquired other top collections (CryptoPunks and Meebits), and pulled off successful events (ApeFest) and partnerships (Rolling Stone).

And we made both web3 and gaming history — the biggest NFT mint ever followed by a game demo with record-breaking synchronized player participation — for our newest initiative, Otherside.