Social Media & Community Lead

Role Overview

We are looking for a Social Media & Community Lead to join our fast-growing communications team. In this role, you will oversee the development and execution of social media strategies and overall community management.

Responsibilities:

• Manage and maintain Alchemy Pay’s profile and brand image
• Manage and coordinate local events with Ambassadors to increase positive exposure
• Manage the local online/offline communities and channels
• Manage Admins of the local forums, social platforms and chat groups
• Interact with the community to increase positive engagement
• Ensure community acquisition and growth by reinforcing a positive image of the company
• Explore new community-friendly platforms to facilitate the expansion of Alchemy Pay’s local user base and influence
• Source and manage collabs and campaigns with KOLs
• Help with hiring the right talent for community management and in delivering local language content – including translations and proofreading;
• Develop a clear feedback loop to and from the Marketing Team and the community in order to suggest improvements in order to increase engagement and public perception
• Stay on top of the local and international crypto trends and news
• Strategise and execute social media strategies that are specific to the crypto industry e.g. bounty campaigns, airdrops, AMAs, host live streams
• Take full ownership of the social media accounts for Alchemy Pay (Twitter, LinkedIn)
• Content planning and creation based on audience research (write, schedule and post)
• Coordinate with the design team to create captivating content for social media in line with design guidelines
• Review, prepare and present ad hoc (post campaigns) and monthly reports on data analytics and response rates
• Create and implement community campaigns that drive the community to enhance the conversion and activation rate as well as brand awareness

Requirements:

• 1-3 years experience, ideally in both in-house and agency settings
• Knowledge in crypto and blockchain is a MUST; proven professional experience is a plus
• Social Media expert
• Excellent understanding of data analytics and ROI
• Excellent organisational skills including planning, prioritizing and executing projects in a fast-paced environment with high attention to detail
• Outstanding verbal and written communication
• Strong copywriting skills and ability to review and churn out captions and articles efficiently
• Mandarin Chinese fluency is a plus

Culture & Perks

• Competitive salary
• Flexible working arrangements can be remote work
• The chance to work directly with experienced industry leaders in a fast-paced start-up environment
• A learning environment where you can dive deep into the exciting world of crypto and blockchain and to make an impact

About Us

Alchemy Pay is a payment gateway provider that connects cryptocurrency and traditional fiat currency for consumers, businesses, and developers. It makes crypto exchanges and Web3 services highly accessible for users with fiat funds. Alchemy Pay’s ramp solution is integrated with crypto platforms and dApps via a widget or API.

Alchemy Pay’s network includes 300+ fiat payment channels, including many popular e-wallets in emerging markets. ACH is the network’s utility token, available as an ERC20 or BEP20. Alchemy Pay is listed on Coinbase and Binance and has a US $300M market cap.