Product Marketing Manager

Role Overview

We are looking for an exceptional Product Marketer to partner with our Product, Marketing, Engineering, and executive teams to bring new products and programs to the Web3 and global market.

The ideal candidate must be Web3 Native and able to shift their focus between strategic and tactical execution effortlessly, thrive when getting their hands dirty, act as a servant leader for their team, and quickly establish themselves as an expert within our organization for how to set and execute product marketing initiatives from 0 to 1 based on deep community and market insights.

*Time zones: Eastern (UTC -05:00) and Central European UTC (+1:00)

Responsibilities

• Launch products and features
• Define and manage our go-to-market approaches, execution, and creation of associated marketing collateral
• Design and implement compelling marketing initiatives, involving yourself end-to-end in the product development process; from customer & competitive research, to running a go-to-market process seamlessly to drive adoption and sustained engagement
• Orchestrate and own our GTM activities across each of our channels (e.g., own end-to-end marketing communications)
• Inform product positioning, audience insights, and messaging. Crypto moves quickly with an ever growing number of new consumers entering the space. Storytelling is what you do best to bring about top of mind awareness to match consumers with our capabilities
• Be responsible for the day-to-day marketing and product communications to consumers, ensuring we’re communicating in a consistent manner
• Collaborate closely with our CEO, Head of Vibes & Awareness, Brand Designer, Product Manager, and other cross-functional stakeholders
• Setup and configure marketing operations & systems, as appropriate
• Support product feature copywriting and messaging

Requirements

• 1 or more years participating in areas of the NFT, DeFi, DAO, or Web3 ecosystem
• 4 or more years of experience in Product Marketing, Marketing Strategy, or Product Management, ideally with fintech, ecommerce, or consumer tech products with a B2C focus
• Understanding of Web3 culture, what ecosystem players care about, and how they operate
• Seamlessly balance the quantitative (separate signal from noise) and the qualitative (know cool when you see it) when making decisions
• Have outstanding interpersonal skills, emotional intelligence (EQ), and ability to persuade/drive alignment among differing perspectives
• Powerful storyteller: written, verbal, and visual - you can slice, dice, and distill a narrative from a complex data set into an executive summary
• Ability to concisely articulate technical concepts to non-technical audiences
• Experience working with VP or Director-level cross-functional stakeholders
• High attention to detail and commitment to follow-through [mention this bullet specifically in the interview to demonstrate this]
• Ability to create market-ready deliverables with a high standard of excellence
• Live and breath data. You form hypotheses backed by data to ensure marketing campaigns drive ROI. You validate impact through experimentation and product and campaign metrics to determine next steps
• Happiest being a self-starter and spinning up initiatives from scratch, with the ability to roll-up your sleeves and get things done.
• Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
• A passion for ownership, personal accountability, and producing delightful marketing experiences

Nice to have:

• B.S. in Marketing, Communications, Computer Science, similar degree or 1-year Technical MBA from a leading institution
• 1 year in a manager-level product marketing position or similar role
• Experience leading a team of 2 or more
• Experience launching a global product
• Experience in a highly cross-functional, high-stakes environment (e.g., net-new product launch for an established company or high-growth startup)
• A demonstrated interest in psychology, design, or interpersonal dynamics
• Love for NFTs and their future potential

Culture & Perks:

• Competitive salary (and equity) in an exciting space driving disruptive innovation
• The opportunity to play a key voice in our growing organization
• A remote work environment with competitive benefits and holidays
• 7 additional company holidays, including all-company week-long winter break
• Annual team offsites in great locations
• Medical, Dental, and Vision Insurance for US-based employees
• Agile working environment with flexible working hours and location, career advancement, and competitive compensation package
• Optional offsite social events to help our employees become familiar with each other and our culture
• Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States
• Total Compensation Value - $120k - $170k (Salary + equity)

NOTE: Actual total compensation offer will vary based on applicant location / cost of living, skillsets, and level of relevant experience

Location

United States - Remote

About Us

Tessera provides ownership of the world’s most sought after NFTs! Working at Tessera, you will be building on the cutting edge of art, finance, and blockchain technology to help shape the future of digital collecting experiences.

You will get to work, learn and grow with an experienced team supported by incredible partnerships and committed investments from developers, collectors, investors, and thought leaders deeply passionate about the decentralization ecosystem.