Traffic Manager

Role Overview

Traffic Manager will be responsible for creating and implementing B2B paid advertising strategies across multiple platforms, including Google Ads, Linkedin Ads, Facebook Ads, etc. 

Traffic Manager will work closely with the marketing and content teams to ensure paid advertising campaigns align with overall marketing goals and drive high-quality B2B traffic and leads to the websites: coinspaid.com & cryptoprocessing.com.

Responsibilities

• Develop and execute paid advertising strategies that drive high-quality B2B traffic and leads
• Create and manage paid advertising campaigns across multiple platforms, including Google Ads, Linkedin Ads, Facebook Ads, and other platforms
• Conduct keyword research and B2B audience targeting to optimize paid advertising campaigns
• Conduct multi-level retargeting campaigns
• Analyze and monitor campaign performance and make data-driven decisions to optimize campaign performance and improve return on investment
• Collaborate with marketing and content teams to ensure paid advertising campaigns align with overall marketing goals and messaging
• Manage relationships with external advertising vendors and agencies as needed
• Stay up-to-date with industry trends and developments in paid advertising and adjust strategies accordingly
• Develop and implement A/B testing strategies to optimize ad copy, targeting, and landing pages
• Provide regular reporting on campaign performance and recommendations for improving performance

Requirements

• 3-5 years of experience in developing and managing paid advertising campaigns for B2B. Experience in FinTech is a plus
• Proven experience with any restrictive industries like crypto, igaming or similar
• Strong experience in creating textual and visual B2B creatives
• Experience with campaign analytics and optimization tools such as Google Analytics, MouseFlow, SimilarWeb, Google Tag Manager, or other analytics tools
• Strong analytical skills, with a focus on research-backed decision-making
• Experience with CRO experimentation with paid ad strategies as you will be often working together with CRO specialists to further optimize ad campaign conversion rates
• Strong understanding of the target audience, personas, and customer journey mapping
• Ability to work in a fast-paced environment and adapt to changing industry trends
• Ability to work independently and manage multiple projects simultaneously
• Experience in designing ad creatives (Figma, Canva) is a plus
• Experience in using AI for ad creative is a plus
• English and Russian B2+
• Knowledge of Spanish or Portuguese is a big plus

Culture & Perks

Why should you choose us?

Become a part of a rapidly developing international company and a crypto payments leader in terms of monthly transaction volume. Become a part of this solid team, passionate about their jobs and the crypto industry as a whole. Feel a great team spirit and meet people supporting each other's growth and development.

By joining CoinsPaid now, you’ll participate in building the world's best crypto payments ecosystem, conquering new markets, and popularizing cryptocurrencies. 

Benefits:

• Official salary protected from inflation and exchange rate fluctuations
• Medical insurance + Sports covering + 5 sick days + 20 workdays of vacation
• Bonuses for significant events in your life + referral program
• Training and certification + Language courses
• Relocation programs to our official hubs in Estonia, Poland, Malta, and Georgia
• The ability to work remotely from any country
• Comfortable working atmosphere created by the principles and values of the CoinsPaid philosophy

About Us

CoinsPaid is an ecosystem of multiple innovative solutions for the smooth integration of crypto into business and everyday life. It claimed absolute leadership in terms of transaction volume and marked a tremendous growth since 2014. Our team designs products that help people get ready for the new era of digital assets that will transform the way we work with money.

Headquartered in Estonia and having 3 international hubs, we are still a remote-first company with employees working from 20+ countries around the world. At CoinsPaid, we are passionate about crypto, fintech and are putting great effort into building a team that will get the world ready for every-day crypto use.

Key facts about CoinsPaid:

• A solid and profitable private company, registered and licensed in Estonia
• #1 crypto payment gateway by monthly transaction volume
• Over 19 billion euros processed in crypto (as of Jan 2023)
• Over 34 million transactions processed (as of Jan 2023)
• Over 9 years of experience in the blockchain sector
• Over 800 merchants accounts serviced (as of Jan 2023)
• Over 220 team members across 20+ countries
• Secure, with 2 independent security audits passed
• Awarded with “Excellence in Cryptocurrencies” at Finnovex Qatar 2022, “Payment Provider of the Year” at AIBC 2021 and nominated 6 more times throughout 2020-2022

In addition, we’re proud of the fact that in 2022, while select industry leaders laid-off 15-50% of their staff, we’ve almost doubled the size of our company. 

At CoinsPaid we are passionate about crypto, tech, and product development quality. If these feel close to you - give us a shout!