Marketing Manager

Role Overview

We are looking for a Marketing Manager to join our small and experienced team in the blockchain space. You must be comfortable with working in a fully-remote environment and are flexible in working with team members from different time zones. 

Responsibilities

1/ Marketing:

• Review the branding, help refresh the brand, oversee brand updates and guidelines
• Develop clear messaging, positioning, and value proposition for Blockscout
• Conduct field and competitive research
• Own and maintain blockscout.com
• Improve SEO and implement best practices
• Launch product updates and new features
• Collaborate with Content team on articles and blog posts
• Oversee email marketing campaigns, from content creation to analytics
• Oversee social media strategy
• Engage with industry influencers to promote the product
• Track and report on all marketing activities to measure KPIs, evaluate effectiveness and adjust strategy in a data-informed manner

2/ Sales enablement:

• Work with Sales/BizDev to understand industry trends, sales needs, and more
• Define target customers across different verticals
• Lead generation - define and optimize leadgen strategies, produce landing pages to capture leads, monitor and analyze lead generation metrics to assess the effectiveness of different strategies.
• Build sales enablement materials – including papers, decks, videos, etc.
• Evaluate and optimize product pricing strategies

3/ Product:

• Gather customer feedback and insights to inform product improvements and new features
• Collaborate with Product Management on roadmap priorities and marketing-related features
• Work with Support to understand common customer issues and address them in marketing materials

4/ Growth:

• Identify growth opportunities for the product
• Design strategies to onboard new users directly to Blockscout
• Source, prioritize and implement creative growth ideas and run experiments across channels
• Design and implement an affiliate marketing strategy with Dapps and Wallets
• Determine the terms and incentives for affiliates
• Advocate for growth-centric product features

5/ Points:

• Develop strategies to integrate point-based reward programs into the marketing framework
• Explore opportunities to leverage points to enhance loyalty programs and incentivize user engagement
• Embed points into affiliate programs with Dapps and Wallets
• Collaborate with the Product team to implement features that support the use of points within the Blockscout explorer
• Research and evaluate existing cryptocurrency points reward programs to develop and enhance Blockscout's own points reward system
• Design and implement initiatives to reward users for active participation and contribution to the Blockscout community
• Monitor and analyze the effectiveness of points programs in driving user behavior and engagement, and iterate on strategies accordingly

Requirements

• At least 3-5 years of comprehensive experience across all marketing disciplines. A generalist background is required.
• Proficiency in SEO tools and website optimization
• Excellent verbal and written communication skills in English  
• Excellent problem-solving and analytical skills with the ability to work on multiple projects simultaneously and under pressure
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred
• Experience in the Web3 industry is an advantage

Culture & Perks

• Be an integral member of a strong Web3 team
• Opportunity to create the most innovative and exciting products in the crypto market
• Highly competitive salary
• Attendance opportunities at Ethereum and project-based conferences and events
• Culture of learning and growth within the blockchain space
• Flexibility and autonomy in a decentralized work environment
• This is a full-time position that is 100% remote. Work from anywhere in the world. EU time zone preferred.
• Compensation in crypto or fiat

Location

Mahe, Seychelles – Remote

About Us

Blockscout is a leading open-source blockchain explorer and analyzer, providing a comprehensive, user-friendly interface for viewing, confirming, and inspecting transactions on EVM (Ethereum Virtual Machine) blockchains.

Our established product is used by millions, and we are committed to decentralization, making a difference, and staying on the cutting-edge of the crypto world.