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Marketing Manager

Develop clear messaging, positioning, and value proposition for Blockscout

type of job

full-time

updated at

3 weeks ago

job details

Role Overview

We are looking for a Marketing Manager to join our small and experienced team in the blockchain space. You must be comfortable with working in a fully-remote environment and are flexible in working with team members from different time zones. 

Responsibilities

1/ Marketing:

  • Review the branding, help refresh the brand, oversee brand updates and guidelines
  • Develop clear messaging, positioning, and value proposition for Blockscout
  • Conduct field and competitive research
  • Own and maintain blockscout.com
  • Improve SEO and implement best practices
  • Launch product updates and new features
  • Collaborate with Content team on articles and blog posts
  • Oversee email marketing campaigns, from content creation to analytics
  • Oversee social media strategy
  • Engage with industry influencers to promote the product
  • Track and report on all marketing activities to measure KPIs, evaluate effectiveness and adjust strategy in a data-informed manner

2/ Sales enablement:

  • Work with Sales/BizDev to understand industry trends, sales needs, and more
  • Define target customers across different verticals
  • Lead generation - define and optimize leadgen strategies, produce landing pages to capture leads, monitor and analyze lead generation metrics to assess the effectiveness of different strategies.
  • Build sales enablement materials – including papers, decks, videos, etc.
  • Evaluate and optimize product pricing strategies

3/ Product:

  • Gather customer feedback and insights to inform product improvements and new features
  • Collaborate with Product Management on roadmap priorities and marketing-related features
  • Work with Support to understand common customer issues and address them in marketing materials

4/ Growth:

  • Identify growth opportunities for the product
  • Design strategies to onboard new users directly to Blockscout
  • Source, prioritize and implement creative growth ideas and run experiments across channels
  • Design and implement an affiliate marketing strategy with Dapps and Wallets
  • Determine the terms and incentives for affiliates
  • Advocate for growth-centric product features

5/ Points:

  • Develop strategies to integrate point-based reward programs into the marketing framework
  • Explore opportunities to leverage points to enhance loyalty programs and incentivize user engagement
  • Embed points into affiliate programs with Dapps and Wallets
  • Collaborate with the Product team to implement features that support the use of points within the Blockscout explorer
  • Research and evaluate existing cryptocurrency points reward programs to develop and enhance Blockscout's own points reward system
  • Design and implement initiatives to reward users for active participation and contribution to the Blockscout community
  • Monitor and analyze the effectiveness of points programs in driving user behavior and engagement, and iterate on strategies accordingly

Requirements

  • At least 3-5 years of comprehensive experience across all marketing disciplines. A generalist background is required.
  • Proficiency in SEO tools and website optimization
  • Excellent verbal and written communication skills in English  
  • Excellent problem-solving and analytical skills with the ability to work on multiple projects simultaneously and under pressure
  • Bachelor's degree in Marketing, Business Administration, or a related field is preferred
  • Experience in the Web3 industry is an advantage

Culture & Perks

  • Be an integral member of a strong Web3 team
  • Opportunity to create the most innovative and exciting products in the crypto market
  • Highly competitive salary
  • Attendance opportunities at Ethereum and project-based conferences and events
  • Culture of learning and growth within the blockchain space
  • Flexibility and autonomy in a decentralized work environment
  • This is a full-time position that is 100% remote. Work from anywhere in the world. EU time zone preferred.
  • Compensation in crypto or fiat

Location

Mahe, Seychelles – Remote

About Us

Blockscout is a leading open-source blockchain explorer and analyzer, providing a comprehensive, user-friendly interface for viewing, confirming, and inspecting transactions on EVM (Ethereum Virtual Machine) blockchains.

Our established product is used by millions, and we are committed to decentralization, making a difference, and staying on the cutting-edge of the crypto world.

organization

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Blockscout
Blockscout
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BlockScout is a robust open-source tool for exploring, confirming, and inspecting transactions on any EVM blockchain