Marketing Manager
Develop clear messaging, positioning, and value proposition for Blockscout
full-time
3 months ago
job details
Role Overview
We are looking for a Marketing Manager to join our small and experienced team in the blockchain space. You must be comfortable with working in a fully-remote environment and are flexible in working with team members from different time zones.
Responsibilities
1/ Marketing:
- Review the branding, help refresh the brand, oversee brand updates and guidelines
- Develop clear messaging, positioning, and value proposition for Blockscout
- Conduct field and competitive research
- Own and maintain blockscout.com
- Improve SEO and implement best practices
- Launch product updates and new features
- Collaborate with Content team on articles and blog posts
- Oversee email marketing campaigns, from content creation to analytics
- Oversee social media strategy
- Engage with industry influencers to promote the product
- Track and report on all marketing activities to measure KPIs, evaluate effectiveness and adjust strategy in a data-informed manner
2/ Sales enablement:
- Work with Sales/BizDev to understand industry trends, sales needs, and more
- Define target customers across different verticals
- Lead generation - define and optimize leadgen strategies, produce landing pages to capture leads, monitor and analyze lead generation metrics to assess the effectiveness of different strategies.
- Build sales enablement materials – including papers, decks, videos, etc.
- Evaluate and optimize product pricing strategies
3/ Product:
- Gather customer feedback and insights to inform product improvements and new features
- Collaborate with Product Management on roadmap priorities and marketing-related features
- Work with Support to understand common customer issues and address them in marketing materials
4/ Growth:
- Identify growth opportunities for the product
- Design strategies to onboard new users directly to Blockscout
- Source, prioritize and implement creative growth ideas and run experiments across channels
- Design and implement an affiliate marketing strategy with Dapps and Wallets
- Determine the terms and incentives for affiliates
- Advocate for growth-centric product features
5/ Points:
- Develop strategies to integrate point-based reward programs into the marketing framework
- Explore opportunities to leverage points to enhance loyalty programs and incentivize user engagement
- Embed points into affiliate programs with Dapps and Wallets
- Collaborate with the Product team to implement features that support the use of points within the Blockscout explorer
- Research and evaluate existing cryptocurrency points reward programs to develop and enhance Blockscout's own points reward system
- Design and implement initiatives to reward users for active participation and contribution to the Blockscout community
- Monitor and analyze the effectiveness of points programs in driving user behavior and engagement, and iterate on strategies accordingly
Requirements
- At least 3-5 years of comprehensive experience across all marketing disciplines. A generalist background is required.
- Proficiency in SEO tools and website optimization
- Excellent verbal and written communication skills in English
- Excellent problem-solving and analytical skills with the ability to work on multiple projects simultaneously and under pressure
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred
- Experience in the Web3 industry is an advantage
Culture & Perks
- Be an integral member of a strong Web3 team
- Opportunity to create the most innovative and exciting products in the crypto market
- Highly competitive salary
- Attendance opportunities at Ethereum and project-based conferences and events
- Culture of learning and growth within the blockchain space
- Flexibility and autonomy in a decentralized work environment
- This is a full-time position that is 100% remote. Work from anywhere in the world. EU time zone preferred.
- Compensation in crypto or fiat
Location
Mahe, Seychelles – Remote
About Us
Blockscout is a leading open-source blockchain explorer and analyzer, providing a comprehensive, user-friendly interface for viewing, confirming, and inspecting transactions on EVM (Ethereum Virtual Machine) blockchains.
Our established product is used by millions, and we are committed to decentralization, making a difference, and staying on the cutting-edge of the crypto world.