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Binance is a digital asset exchange ecosystem for efficiently buying and selling blockchain-based coins and tokens.

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organization details


Our vision is to increase the freedom of money globally. We believe that by spreading this freedom, we can significantly improve lives around the world. 

Our mission is to be the infrastructure services provider for the blockchain ecosystem.

current challenges

1. Protecting users

We have a profound responsibility to look after our users’ welfare. We, as professionals, must use our in-depth knowledge and expertise to help the Binancian community. 

2. Integrity

Vital to any Binancian is integrity. We always have to be transparent, truthful, and completely sincere. There’s no room for arrogance or questionable behavior. 

3. Freedom

A Binancian in the workplace has a lot of freedom. No boss is sitting over your shoulder here micromanaging. So while employee freedom can be seen as daunting to some companies, at Binance, we relish it. All our employees have the freedom to execute responsibly and autonomously as they challenge the status quo.

4. Collaboration

As a remote-first company, collaboration is of the utmost importance. However, this doesn’t mean it isn’t sometimes a challenge. Our Binancian team is represented by dozens of nationalities and members speaking just as many languages. We work across every time zone towards shared goals with open communications. A strong drive for effective collaboration is one part of our recipe for success.

5. Hardcore

At Binance, we’re results-driven and get things done. When a Binancian sets a goal, they go out and achieve it. So while this may sound cliché and unoriginal, for a Binancian, it's not. It’s the norm. It applies to the way we deal with failure. The process of achieving goals inevitably involves encountering obstacles and making mistakes. To me, it’s hardcore to acknowledge these mishaps, learn fast, and pick yourself. It can be easy to become disheartened, but that’s not the attitude we need.

6. Humility

This one’s simple. Without humility, we would struggle to learn. Binancians on our team accept critical feedback and respect everyone’s opinions. We’re all equals and have something unique to bring to the table. When it comes to success, we also need to be modest.

7. User-Focused

Most of you wouldn’t already be here if it weren’t for our user-focused mindset. Without creating an experience that empowers users, the Binancian community wouldn’t exist. We enable our ecosystem with responsible services that our users ask for and put their needs first.

culture & values

Binance Core Values guide our behavior, decisions, and action, enabling unified collaboration across our diverse, international teams.

  • Collaboration

We communicate openly. We work as a team towards shared goals to build the ecosystem together.

  • Hardcore

We are results-driven. We get things done. We are passionate and work hard. When we fail, we learn fast and pick ourselves up.

  • Freedom

We execute responsibly and autonomously. We empower those around us. Our team is diverse, and we challenge the status quo.

  • Humility

We accept critical feedback. We treat everyone as equals. We are modest about our success.


CEO Changpeng Zhao founded Fusion Systems in 2005 in Shanghai; the company built high-frequency trading systems for stockbrokers. In 2013, he joined as the third cryptocurrency wallet team member. He also worked at OKCoin as CTO for less than a year, a platform for spot trading between fiat and digital assets.

Binance was founded in China but moved its servers and headquarters out of China and into Japan before the Chinese government's ban on cryptocurrency trading in September 2017.

In January 2018, we became the largest cryptocurrency exchange with a market capitalization of $1.3 billion, a title it has retained as of April 2021, despite competition from Coinbase, among others.

In March 2018, Binance announced its intentions to open an office in Malta after stricter regulations in Japan and China. In 2019, we announced Binance Jersey, an independent entity from its parent exchange, to expand its European influence. Jersey-based sale offers fiat-to-crypto currency pairs, including the Euro and the British pound.

In January 2019, we partnered with Israel-based payment processor Simplex to enable cryptocurrency purchases with debit and credit cards, including Visa and Mastercard. 

In September 2019, we began offering perpetual futures contracts, allowing leverage as high as 125 times the value of the arrangements. 

On 21 February 2020, the Malta Financial Services Authority (MFSA) issued a public statement responding to media reports referring to Binance as a 'Malta-based' cryptocurrency company. The statement noted that Binance "is not authorized by the MFSA to operate in the cryptocurrency sphere and is therefore not subject to regulatory oversight by the MFSA." The MFSA added that it was "assessing if Binance has any activities in Malta which may not fall within the realm of regulatory oversight."

core team

Changpeng Zhao - Founder and CEO 

Alvin Hui, CAMS - Head of Compliance, Singapore

Christopher Cheng - Head of Strategic Partnership 

Lynn McConnell - Head of Compliance UK

Jonathan Jek Sheng Lim - Director, Global BD & Partnerships (Payments)

Keith Baumwald - Creative Director

Leah Li - Communications Director

Seref Bayirli - Director of Global Business Growth - Special Focus to EU and CIS


Bridge the Gap at Binance

Transform our products and services with expertise and be recognized for success. Connect in an expanding environment that rewards personal growth.

Thrive with Binance

What's our secret to success? Our people. Be united by a common DNA of talented, hardworking, and passionate individuals in a world-renowned team.

Inspire through Innovation

Embrace the future with challenges. Tackle accelerating the adoption of cryptocurrency, blockchain, and distributed ledger technology with the leading company in the crypto space.

We are proud to offer competitive benefits that enable healthy and fulfilling careers at Binance: 

  • Option to be paid in crypto
  • Health insurance
  • Company-sponsored holidays
  • Team building activities
  • Learning and development programs
  • Free language classes
  • Relocation support
  • International transfers mid-career