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Animoca Brands

Driving digital property rights via NFTs and gaming to build the open metaverse

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Mission & Key Concepts

Driving digital property rights via NFTs and gaming to build the open metaverse

Animoca Brands is a global leader in gamification and blockchain with a large portfolio of over 450 investments, and with the mission to advance digital property rights and contribute to building the open metaverse. The company and its various subsidiaries develop and publish blockchain games, traditional games, and other products, many of which are based on popular global brands including Disney, WWE, Power Rangers, MotoGP™, Formula E, and Snoop Dogg.

Our Mission

To deliver digital property rights to the world's gamers and Internet users, thereby creating a new asset class, play-to-earn economies, and a more equitable digital framework contributing to the building of the open metaverse.

History & Achievements


January 2014 by Yat Siu and David Kim


Animoca Brands is headquartered in Hong Kong with offices and subsidiaries in the United States, Canada, Argentina, South Korea, Finland, Estonia, France, Germany, Australia, and the Czech Republic.

Animoca Brands, a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. 

The company develops and publishes a broad portfolio of products including original games such as The Sandbox, Phantom Galaxies, Life Beyond, Crazy Kings, and Crazy Defense Heroes, and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Life Beyond Studios, Notre Game, TinyTap, Be., PIXELYNX, and WePlay Media. 

Animoca Brands has a growing portfolio of more than 450 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others.

Core Team

  • Yat Siu - Co-Founder, Executive Chairman, and Managing Director
  • Evan Auyang - President
  • Robby Yung - CEO - Investments
  • Arnoldo Concepcion - Co-Chief Operating Officer
  • Ibrahim El-Mouelhy - Chief Communications Officer
  • Yusuf Goolamabbas - Chief Technology Officer
  • Alan Lau - Chief Business Officer 
  • Minh Do - Co-Chief Operating Officer 
  • Jared Shaw - Chief Financial Officer
  • Joanne Chan - Deputy Chief Financial Officer

Our Perks

  • Dynamic and Multi-cultural work environment (15 nationalities and counting!)
  • Token and NFT incentive schemes provided by Animoca Brands
  • Flat company structure: your ideas get heard by the right people very quickly
  • Casual work attire
  • Opportunity to get involved in working with various subsidiary brands
  • Benefits (Medical / Life)