Chief Marketing Officer

Responsibilities

• Formation of the company’s marketing strategy
• Contribute to the overall growth of the company by planning, implementing, and managing the marketing strategy
• Management of the marketing department, setting goals and objectives, evaluating employee KPIs (planning and control)
• Development, planning, and implementation of effective marketing campaigns
• Development of strategy and detailed plans for all areas of marketing activity in accordance with the strategic goals of the company
• Analysis of the competitive environment
• Tracking of all existing channels (SEO, Google Ads, Facebook Ads, SMM, e-mail mailings, off-line promotion, etc.), Google Analytics
• Planning and budget control of marketing expenses
• Description of internal business processes and control over the execution of business processes in the marketing and advertising department (decision-making, signing of materials, processes, and deadlines for performance of works, approvals)
• Preparation of reports on the effectiveness of implemented marketing programs

Requirements

• 3+ years of work experience in the position of CMO
• Experience of working with large marketing teams of 50+
• Experience working with partnerships, availability of successful cases
• Experience in promoting marketing companies in the international market
• Experience in building departments from scratch
• Flexibility, organization, proactivity
• English language - C1

Would be a plus:

• Work experience in fintech
• Experience in the crypto domain
• Knowledge of foreign languages

Culture & Perks

We offer complex tasks, this is always a growth area for anyone. We have always said “yes” to development and the growth of our colleagues, it will definitely not be boring at work. Our team is ready to support up with its expertise and help.

Benefits:

• Our own product
• Official employment
• Annual paid vacations (30 calendar days)
• Sick leave compensation
• Professional development and career growth
• Warm and friendly working environment

About Us

WhiteBIT is an international fintech company with more than 700 professionals. As a cryptocurrency exchange, WhiteBIT aims to offer an intuitive user interface with a set of analytical tools for more than 3 million users. We work with cryptocurrency projects from around the world with one main goal - the mass introduction of blockchain technology.