Growth Lead

role overview

Take charge of intropia’s marketing strategy and execution, helping us to achieve our ambitious goal of onboarding millions of web3 professionals and generating a robust flow of high-quality B2B leads. You are an experienced growth professional with a proven track record of launching and scaling Web3 startups.

must-haves

• You've played an instrumental role in a startup's growth, especially in the Tech/Web3 domain.
• Executed Web3-native marketing campaigns and initiatives with proven results.
• Applied data insights for marketing decisions.
• Strong verbal and written communication skills.

responsibilities

• Execute marketing strategies focused on user acquisition, engagement, and retention.
• Craft and disseminate messages that resonate with our audience and position intropia uniquely in the market.
• Run data-backed marketing campaigns across channels like social media, content marketing, influencer collaborations, and events.
• Produce and share content showcasing platform benefits.
• Coordinate joint campaigns with the Business Development team to onboard clients, partners, and investors.
• Engage with key stakeholders, including KOLs, agencies, and growth partners.
• Assess market dynamics and competition to pinpoint and act on growth avenues.
• Track, report, and act on key marketing metrics for continuous optimization.

benefits

• Equity options and solid success-based bonuses
• PTO for holidays, vacations, or sick days

about intropia

Our ambitious goal is to challenge the status quo and build the world’s first professional network with aligned incentives for professionals, organizations, and communities.

Our first product focuses on decentralized recruitment, creating a win-win solution for Web3 organizations, communities, and professionals. We help

• Web3 organizations overcome recruitment challenges and hire the best talent,
• Communities monetize their audience, referring their members to open positions,
• Professionals find promising startup opportunities by applying with a single click.

As part of our team, you'll help build a global professional network and change how people and opportunities find each other.

intropia’s culture

• Dedication: We are hard-working and compassionate about what we do and have the initiative to take responsibility and deliver outstanding results.
• Expertise: We are committed to continuous learning and growth to deliver superior solutions, make informed decisions and drive innovation.
• Honesty: We are always honest with each other and are not scared to give negative feedback. We can reflect on our past and be self-criticizing to understand what we can improve in the future.
• Care: We genuinely care about the project, the people we are working with, and the people we are working for – our users and clients.
• Critical thinking: We analyze and question everything, from minor details to overarching strategies, by approaching problems and situations with healthy skepticism and challenging assumptions
• User-centric approach: Before What and How we always ask Who and Why.